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Category Archives: Corporate Events

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The Power of Color

We humans are capable of discerning about 250,000 different colors, and every color we see has an effect on every other color we see, explains Robert Ausbourne in the book Visible Magic. Here are important facts about color: 92.6% of people say visual factors are the most important when purchasing a product Ads in color […]

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Big Fun Means Big Business

Industry expert John Daly says “Big fun is serious business.” The special events industry worldwide spends $500 billion annually. In a piece titled “Goodwill Hunting”, Krista Thoren Turner offers two pieces of advice for corporate event planners: 1. Go to the wall for clients. All the event planners Turner interviewed mentioned the need to “make it […]

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Body Language Knowledge: #2

As you saw in a previous post, psychotherapist Virginia Satir was known for helping family members and co-workers identify five body language positions, and for helping them use that awareness for better communication. You see, without even being aware of it, all of us end up “broadcasting signals” about our feelings and intentions. Watching for […]

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What does body language say?

Decades ago, psychotherapist Virginia Satir identified five body language positions people use when under stress.  Satir called these Stress Responders. She taught that we can use these signs to: 1. understand how people react differently to stress 2. elicit particular responses from other people with whom we are communicating. Here at Corporate Events Indianapolis, we […]

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Please All, Offend None

It’s no easy job being a corporate event planner, and the job isn’t getting any easier, as audiences become more and more diverse. “Most companies in America recognize that there are significant advantages to diversity in the workplace,” as EthnoConnect points out.  Some of the big plusses in having a diversified work force include: Increased […]

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Trade Show Traffic No Illusion

Trade shows can be a tremendous source of leads, contacts, industry information, and networking, worth many times more than the money spent, veteran trade show consultant Jane Thomson points out.  Still, she tells us, too often companies are disappointed in the results of their efforts because they haven’t mastered the intricacies of trade show marketing. […]

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Events to Boost Corporate Goals

“Corporate events must also help further corporate objectives,” cautions Anne Thornley-Brown of blog.event.com. “For all events, designing experiences that are interactive and engaging for participants is important,” she explains, “but that’s only part of the package.” Here at Corporate Events Indianapolis, we couldn’t agree more. As our own corporate team plans this year’s programs, the goal is […]

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Humor is No Illusion

Poets often write of the power of illusion; at least one poet, Gina Rush, defines it as “mental turmoil”: Beyond the plane where heaven meets soil, Extends a realm of mental turmoil. Down becomes up and up becomes down A mirrored image in which to drown. To us at the Mind Tripping Show, as we […]

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