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Category Archives: Trade Shows

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Savvy Trade Show Exhibitors Have a Plan

When it comes to trade shows, the old saying “Plan your work and work your plan” certainly applies, veteran Midwest trade show entertainers Christian and Katalina agree. Our Corporate Events team interviewed Jane Thompson, whose expertise involves improving trade show marketing outcomes. Thompson’s twin goals – helping clients increase profit while reducing face-to-face marketing costs. […]

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Trade Show Disengagement

My trade show maven friend Jane Thompson writes about people who don’t know how to say goodbye. “When you are prepping your booth staff for a show,” she warns, “don’t forget to prepare them for the eventuality of having to extract themselves from a conversation with an attendee who is ‘going on too long’”. Everyone who’s ever […]

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Trade Show Booth Engagement

“Most companies spend a significant amount of time, money, and resources exhibiting at trade shows,” observes Jillian Axtell of livemarketing.com. Yet, time and time again, Axtell notes, companies pay too little attention to the one element most critical to trade show success – their booth staff. No strangers to trade shows, our Mind Tripping performers […]

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Trade Show Traffic No Illusion

Trade shows can be a tremendous source of leads, contacts, industry information, and networking, worth many times more than the money spent, veteran trade show consultant Jane Thomson points out.  Still, she tells us, too often companies are disappointed in the results of their efforts because they haven’t mastered the intricacies of trade show marketing. […]

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Events to Boost Corporate Goals

“Corporate events must also help further corporate objectives,” cautions Anne Thornley-Brown of blog.event.com. “For all events, designing experiences that are interactive and engaging for participants is important,” she explains, “but that’s only part of the package.” Here at Corporate Events Indianapolis, we couldn’t agree more. As our own corporate team plans this year’s programs, the goal is […]

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