If you think about it, the fact that illusionists are still such a popular choice for entertainment in 2015 is surprising. In earlier times, people had few opportunities to see the impossible. But today, with all the technology we have at our fingertips, we have the power to conjure up – or create from scratch – any amazing digital effect we can imagine.
The question is: why do illusionists continue to captivate the digitally sophisticated audiences of today?
Come to think of it, there’s a much broader question facing corporate meeting planners nowadays: Why go to the expense of transporting audiences to corporate events, offering live presentations by corporate entertainers or presenters of any ilk? Wouldn’t it be more cost-effective to direct individual target audience members to view videos or to participate in podcasts from the comfort of their own desks?
In a world that’s increasingly virtual, live events have become more essential, even for small companies, event guru Paula Balzer explained to a TIME reporter. And, while companies used to get criticized for elaborate corporate events, it now seems people expect to be wowed.
As our team plans this year’s corporate events in Indianapolis, we think the matter goes even deeper than a pushback against an over-digitalized work environment. Having offered presentations to groups ranging in size from 50 to 3,000+, we’ve learned quite a bit about what makes audiences become engaged, and about what makes the influence of the event extend beyond that place and that brief hour.
Note: Today in our blog, we’re going to explore just one of the several factors that make live entertainment so relevant in today’s work environment. Then, we’ll be continuing the discussion in future posts. We’d like to hear from you – do YOU agree with us that in-person events are worth the increased expense?
Why have in-person entertainment at corporate events? Reason #1 – To allow participants time to share and learn more about each other.
One recent corporate show executive attendee put it this way: “The great thing about what Christian and Katalina do is that it opens minds and boosts morale. Clients and employees will have something fun to talk about, cultivating customer relationships and making emotional connections.”
– by Rebecca of the Corporate Events blog team