“Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight.” Here at Corporate Events Indianapolis, we get a serious kick out of being one link in a long chain of entertainment history. “Storytelling, music, drama, dance, and different kinds of performance existed in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens” (from Wikipedia).
“The experience of being entertained has come to be strongly associated with amusement, so that one common understanding of the idea is fun and laughter, although many entertainments have a serious purpose,” Wikipedia continues. “Hence, there is the possibility that what appears as entertainment may also be a means of achieving insight or intellectual growth.” However, the authors caution, “What is entertainment for one group or individual may be regarded as work by another.”
How true. When our Corporate Events duo Christian and Katalina are tasked with providing entertainment for a corporate event, the first part of the assignment involves customization. Whether it’s interactive entertainment that’s wanted, team building, trade show booth engagement, product launches, or custom facilitation, it takes detailed attention to customization and personalization to create engagement and lasting positive relationships.
What are some important building block principles for corporate event entertainment?
Challenge perceptions. Sharing the element of surprise results in tighter teams and in openness to learning about new products, services, and processes.
Boost morale. Sharing unique experiences gives clients and employees something interesting to talk about, stimulating emotional connections.
Incorporate local culture. Nothing brings participants a sense of shared identity and solidarity more than incorporating cultural aspects of the destination into the meeting agenda.
Set clearly-defined goals and structure for team-building activities. Be certain employees recognize the parallel between the activity and the workplace and that they’re appropriately challenged.
Use the power of surprise to introduce product and policy changes.
Make friends with your CVB. At Corporate Events Indianapolis, for example, we are a partner of Visit Indy. Your Convention and Visitors Bureau helps corporate partners and tourists have a wonderful experience in your city or region.
Exercise attendees’ brains. Remember, the right brain focuses on the visual, processing information in an intuitive and simultaneous way, while left brain thinking is verbal and analytical. Help participants put both parts together into a whole.
Find the sweet spot. Event planners deal with myriad details having to do with three basic categories: the venue, the catering, and the entertainment. The Venn “sweet spot”? The corporate objectives for that event.
Be health-conscious. Provide diverse culinary offerings, including healthy, locally sourced ingredients, plus vegan and gluten-free choices.
Yes, entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. But, here at Corporate Events Indianapolis, we know corporate entertainment has to accomplish much more than pleasure. Creating good will, building relationships, managing change, and setting your company apart from the competition are just a few of the goals of a well planned and executed corporate entertainment event!
– by Rebecca of the Corporate Events Indianapolis blog team