We humans are capable of discerning about 250,000 different colors, and every color we see has an effect on every other color we see, explains Robert Ausbourne in the book Visible Magic.
Here are important facts about color:
- 92.6% of people say visual factors are the most important when purchasing a product
- Ads in color are read up to 42% more often
- When a Midwestern insurance company used color to highlight key information on their invoices, they began receiving customer payments 14 days earlier.At the Mind Tripping show, we understand the importance of color.
“One of the things we have to think about is the background color for an event,” explains Katalina. We learned early on not to wear black because it would make us blend into the background.”
“Every event organizer tries to synergize lighting, sound and décor for the best possible impact, but the key is color,” says Yusno Yunos of the Malaysian event planning software company Evenesis. Do you want to make their hearts go pounding out of control with excitement? Yunos asks. Red expresses power, excitement and love. Green, on the other hand, signifies nature, health, and a new beginning, while purple is a controversial color, for those who are daring, mystical, and alluring.
Much of the impact the surprising effects showcased by our corporate entertainment duo Christian and Katalina are color-related! What color will your next event be?
– by Rebecca of the Corporate Events Indianapolis blog team